Brittany Ferries: Rosary

The brief was to communicate the key benefit of a ferry holiday, which is self-drive. Self-drive allows you to enjoy the comforts of your very own car with all its familiar details while at the same time sampling the unique holiday experience you can only access when you set your own itinerary. Our target audience was holidaymakers. The solution was to show a car with personalized detail in a popular tourist destination for example Provence in France.