Lance Armstrong Foundation: Keep Going

Lance Armstrong is riding to win a record eighth Tour de France. He's beaten cancer to be there and his ride is dedicated to those affected by cancer.
This ad from Marmalade Melbourne reads two ways: It's not only about celebrating Lance's efforts,it's intended as a message of hope to those battling the disease, urging
them to keep going. Using the iconic wristband worn by supporters of the
cause, the ad publicises the website and encourages contributions to the
foundation.