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Interactive
Generation by Knoll: Generation website
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Fathom Communications New York was tasked with breaking through the crowded
office furniture category to establish a strong brand identity, awareness, brand advocacy and purchase intent for the launch of Knoll's new office chair, Generation.The agency developed a fully-integrated, multimedia trade/consumer launch campaign consisting of a dedicated brand website, print campaign, video content and trade materials.
Flash Production: Aaron Schmidt |
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