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Lihom IH pressure rice cooker: fishThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The induction heating technology in a rice cooker helps cook a delicious bowl of rice. However, client, Lihom, asked Diamond Ogilvy Seoul, to come up with a new approach that focuses on the end benefit in a way that sets itself apart from the usual way of selling a rice cooker.
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