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Outdoor

WorkSafeBC: Raise Your Hand two


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Raise Your Hand aims to create a youth movement around workers rights, utilizing themes of '60s and '70s rock and roll, youth empowerment and social activism. The anchors for the campaign are the website RaiseYourHand.com and an original song that serves as the campaign's anthem. Campaign teams have been setting up Raise Your Hand tents at youth-focused events around British Columbia. Brand ambassadors play the anthem, take photos of attendees to create customized buttons, and encourage people to record karaoke versions of the song, which are used as mashup-style videos posted to YouTube. All from Wasserman + Partners, Vancouver.
Credits Other credits

Vice President and Managing Director: Pauline Hadley-Beauregard

Broadcast Producer: Kylie Leathem

Digital Producer: Liv Hung

Developer: Engine Digital

Media Planner: Antonella Frustaci

Brand Activation Team: Oliver Flaser, Anne Buch, Rachel Legge

Production Company: Craven Studios, Vancouver

Director: Liam Greenlaw

Director of Photography: Ian Kerr

Editor and company: Don Macdonell, JMB Post Production, Vancouver

Audio Post-Production Company: Davor Valuma, Wayne Kozak Audio Productions

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