Volkswagen Cinema Idents: Dudeism

DDB London has launched their latest ‘See Film Differently’ idents, as Volkswagen continues their support of Independent Cinemas. This, the third year of the campaign, saw a tweak of the existing thought - ‘See Film Differently.’ Instead of a mockumentary explaining alternative subtexts to well known films, DDB worked with acclaimed director Seth Gordon (King of Kong, Four Christmases) to find real people whose lives have genuinely been changed by film.