Top 6: September 16th 2009
Interactive
Virgin Blue: Pass the ParcelTop 6: September 16th 2009
To celebrate their 9th Birthday, Virgin Blue via CumminsNitro Brisbane created the world's biggest game of pass the parcel. A 3D present invites people to unwrap him and performs a bit of a striptease as he takes off a layer. By playing, people have the chance to win prizes and can increase their chances by passing the parcel onto their friends. After they play, people are directed to "unwrap a hot fare'"at the 9th Birthday Sale.
Digital Creative/Art Director: Garth Sykes |
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