Bao Bao Chilli Sauce: Missiles

Bao Bao Chilli Sauce delivers a dose of fiery fun with each dollop. To communicate this, a series of quirky web banners designed by Grey Kuala Lumpur are placed on food blogs, each featuring a different representation of intense heat. The first utilizes heat-seeking missiles that are attracted to the bottle of chilli sauce wherever it goes, implying that the sauce is irresistible. The second sends the cursor reeling back with an explosion triggered by each mouse-over. The third banner sparks off flames and sets the cursor aflame whenever it strikes the bottle, reflecting the nature of chilli fans who love to 'play with fire'.