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adidas: Tyson
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adidas’ new SUPER 7 campaign - the first time that all 7 of adidas’ greatest track and field athletes star in a campaign together. The featured athletes include Tyson Gay, Haile Gebrselassie, Veronica Campbell-Brown and high-jumping phenomena Blanka Vlasic. The films were created for adidas by digital agency RIOT (180 TBWA CRITICAL MASS) and written and directed by Lee and Dan.
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