ChicagoNow.com: Chalk blog

ChicagoNow is a network of more than 70 blogs on a wide range of topics that reflect Chicagoans’ passions from politics and sports to fashion and sex. The site offers a unique platform for Chicagoans to weigh in on the city’s hot topics. The robust campaign included print, radio and online ads, along with events and ambient efforts that took the ChicagoNow conversations to the streets. A Cubs game sponsorship was used as a platform for more than traditional fan swag, when we stacked up a pile of cars outside the stadium along with a sign reading, "Call me crazy, but I think Chicago needs more parking." The car pyramid drew crowds of passersby snapping pictures, and drove viewers to ChicagoNow where the popular "Parking Ticket Geek" blog is housed. Another one of our stunts had a trail of undergarments leading up to a steamed up car which was quite literally rocking back and forth, with signage for the Sex and the Windy City blog, now part of the ChicagoNow network. To top off the blitz, we created a "chalk blog" in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. Agency : zig Chicago