Telefónica Móviles: WC

A campaign to announce the sweepstakes where an iphone is given away every hour, from 9 in the morning to 9 at night. The client is Movistar, the leading cell phone company in Latin America.The particularity of this campaign consists in 5 spots strategically planned and created to air during different times of the day. As the promotion goes by, the message of each spot is adapting to each time of the day as well. Agency: Y&R Peru.