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AARP: Ambulance/Ration Care


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With the debate over health care reform intensifying, AARP wants to make sure the American people had the facts on this critical issue. Working with long-time advertising partner GSD&M Idea City, AARP created an integrated campaign that corrects some of the myths being propagated by opponents of reform. The television spot in this effort features an ambulance being blocked at every turn by vehicles representing special interest groups. This engaging ad, along with several print and online executions, can be viewed at HealthActionNow.org
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Account Service: Bo Bradbury, Suzanne Ugast, Cora Rodenbusch;



Marketplace Planning: Jim Firestone, Shawn Utterback

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