Trebor: The Mint People

Spank’s Steve Bendelack directs the new Trebor Mint Gum commercial for Fallon, London, written by Matt Keon. The TVC introduces 'The Mint People', whose life revolves around the world of mint. FAQ, also at Spank, created the digital advertising campaign as well as the website, www.themintpeople.co.uk. They worked in conjunction with Bendelack, who also shot all the web content, to create a really integrated campaign, produced entirely by Spank.