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League Against Cancer: Athlete's Foot
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Prevention the essential focus of the League Against Cancer, this campaign from Young & Rubicam Lima approaches cancer in a totally different way from what has been done before. Instead of appealing to dramatic, painful and fatalist images, the agency developed banal and even humorous stories that take cancer, metaphorically, down to the curability level of a common cold, stiff neck or athlete's foot... provided that it is detected early.
Assistant Producer: Andrea del Valle Related |
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