Victorian State Government: POKIE MACHINE

JWT Melbourne has created a new campaign for the Victorian State Government. Launched September 13, the ads are aimed at young guys who are showing the danger signs of developing a serious gambling problem. The campaign highlights the fact that when they blow all their money gambling, they miss out on other stuff. The campaign directs them to a website where they can take a quiz and assess how at risk they are, as well as calculate the money they're likely to blow over a whole year.