Mobilnil: Best People

The genesis of this spot from Leo Burnett Cairo came from the song "Ahsan Nas", which is a well known tune in Egypt from the French Egyptian artist Dalida. The song title means the best people in Egyptian. Ahsan Nas is also the name of the service offered by Egypt's largest mobile provider, Mobilnil. The Cairo based DJs, Aly and Fila who belong to the world’s top 50 DJs, created an a capella version of the song for the Spot.Since going on air, the song has scored in popularity along the Nile. The streets of Cairo provided the locations for an action packed two day shoot complete with a most unusual cast.