Las Vegas Convention and Visitors Authority: What Happens in Blank

Production company Landia has been hired by R&R Partners to produce a new series of the wildly popular 'What happens here, stays here' (WHHSH) campaign for Las Vegas. It marks Landia's first campaign with well-known Executive Producer C.R. Stecyk III, who joined the company in January of 2008.
This brought together a triad of talented creative minds, including R&R Partners’ Group Creative Director, Arnie DiGeorge, Stecyk, and award-winning Landia director Andy Fogwill, who comes on board to lend a creative hand at the shop's newest office in Venice, California. Shot over five days in and around Los Angeles, the new WHHSH campaign marks Fogwill's jump to work stateside and brings his unique voice to the latest series of spots.
"Andy's reel had a perspective to it that we thought would match-up well with how we are evolving the campaign," said DiGeorge. "He had a number of award-winning foreign language ads that stood out from what we were seeing from U.S. directors.
"The campaign still allows the viewer to use their imagination as to what happens in Vegas, but Andy’s take on it allows the viewer to see an extra spark with vibrant characters and a great visual narrative," he said.