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The Smith Family: You won't find us here
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The Smith Family is a charity, but they don't run soup kitchens or homeless shelters. Instead they tackle disadvantage in an entirely different way by supporting kids' education. However, most Australians don't know this. To change perceptions, BMF Sydney developed an emotive campaign that addressed this common misunderstanding head on. The campaign includes a 30 second TV spot as well as cross track posters and online banners.
Planner - Simon McCrudden Related |
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