Interactive ad: Toronto Zoo: Polar Tweets

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Arctic Ice is quickly vanishing and the Polar Bears are vanishing with it. That’s why Lowe Roche, on behalf of Toronto Zoo Wildlife Conservation, has created Polartweets.com. It’s a site where a polar bear sits atop an iceberg created by eco friendly words sourced in real time from twitter. Just like a real iceberg, its fate depends on people’s actions. So when the world tweets about eco friendly things the polar bear’s ‘tweetberg” grows – ensuring its survival. However, when we stay silent it begins to melt – leaving the polar bear in peril.
So make the most of your 140 characters. Go to polartweets.com to tweet on behalf of the polar bears!