TV ad: Southwest Airlines: Bags

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Just in time for football season, GSD&M Idea City Austin roll out new work for the Southwest Airlines’ "Grab Your Bag, It's On" campaign. This round of work is focused on the airline’s Bags Fly Free policy and product offerings including Business Select as well as a new boarding procedure, lounge areas and booking on SWA.com. Media used is TV, online, OOH, radio, print, and mobile marketing and with a large national push on cable networks including in/around NFL programming. Southwest Airlines wants customers to know the airline can provide the flights, products, and information they need to get business done.