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Norwegian Cruise Line: Blurring the Line
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This week GDS&M Idea City Austin are rolling out a consumer focused campaign for the launch of NCL's newest and largest ship, the Norwegian Epic. The ship has the cruise industry’s first exclusive partnerships with the Blue Man Group, Cirque Dreams & Dinner™ and The Second City Comedy Club, an off-Broadway show. In addition, it boasts amenities like the first ice bar at sea, two-story Nintendo Wii wall and the largest rock wall and water slide, among other grand things. Marketing elements focus on the amenities while telling the story of the Epic and include online, radio, print and OOH with Miami’s first 3-D wall.
Agency Art Buyer: Marilyn Rodriguez, Jessica Spruill Related
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