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OPSM: Old glasses
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The campaign, developed by BMF, Sydney saw a small team travel to Ecuador with SBS video-journalist, David O'Shea to take part in one of the many OneSight clinics around the world. The team captured the joy of people being able to see for the first time, courtesy of old pairs of glasses that have been donated.
The tagline "There is life in your old glasses" aims to encourage people to bring their old glasses to OPSM, where they will be collected and recycled by OneSight and distributed to countries around the world.
Executive Planning Director - Jeremy Nicholas; Related |
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