Mortgage Choice: The White House

Description
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People don't know what Mortgage Choice does or why they should use them. Our brief was to explain their offering and make it relevant and salient.

Creative Commentary
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We take a journey through a typically aspirational home and colour coded lozenges highlight categories and questions in the consumer mind.
This clean white environment and bright colours ties to all other mediums of communication throughout the campaign.
"Choosey" the beagle leads us to our mortgage broker who is there to help.
The campaign hinges on building a trusted, friendly relationship with your mortgage choice broker.
He genuinely wants to advise and empower you to make the right choice about one of life's really big decisions.
Let's make the right move" sums up the proposition nicely.