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Top 6: October 7th 2009
Mother London worked with The Sweet Shop digital sister company The Rumpus Room to create Amplichoir , a cultural initiative that could potentially become the biggest online choir in … read morethe world. The Dell Amplichoir begun with one little question: how could we create something cool that would combine Dell?s technological expertise with MTV?s community of music lovers and general music know-how? Our idea was to build a place where, in theory at least, the whole world could come together and sing the same song.The new campaign for Dell and MTV invites visitors to upload videos of themselves singing The Chordettes' classic pop song "Lollipop," which is then integrated into a massive chorus performance of the tune.To compile the crowd-sourced choir, the Amplichoir site grabs hold of your webcam and allows you to record yourself singing, karaoke style, from the comfort of where ever your computer calls home. Your clip is then automatically comped and audio mixed into a massive grid alongside hundreds of other singers.Choir members share their videos with friends in order to earn votes. A jury will decide on the best of the biggest vote getters and two lucky singers from Germany, the UK, Ireland, Switzerland and Austria will win VIP tickets to the MTV Europe Music Awards in Berlin.
read less...Title: Amplichoir
Client: MTV/Dell
Agency/City: Mother London
Creative Director: Jim Thornton
Experiential Director: Dermot McPartland
Experiential Producer: Michelle Kasper
Strategy: Britt Iverson
Creatives: Erik Nordenankar, Daniel Mencak
Digital Agency/Interactive Production Company/City: The Rumpus Room, London
Creative Technologists: Liam Walsh, Tom Roope, Marcus Wendt, Kentaro Yamada, Bradley Griffiths
Launch Date: 23 September 2009
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