The story from BMF Sydney opens in a foreign land where birds rule overhead and humans forage in the wastelands for scraps of the prize – apple. We see the desperation and … read moredegeneration of the unevolved humans before our heroine climbs a tree to get her hands on a shiny, crispy apple.According to BMF Creative Director, Simon Langley, the campaign poses an alternative reality to the rise of human kind. “Eating the apple gave humanity knowledge and power over all other creatures on earth. But imagine if another creature had eaten the apple first - they would have ruled the earth. Scary thought...,” said Langley.Tooheys Extra Dry has always been innovative and the introduction of a cider like 5 Seeds is an innovation in itself said Holler Director, Mike Hill.. “Our decision to launch the brand site completely within Facebook, as well as the blogger outreach campaign, is in keeping with that theme.”
read less...
