coconut shrimp pizza: shrimp running

To promote Pizza Hut's coconut shrimp pizza we put together the amazing coconut breaking parade. To further strengthen Pizza Hut brand awareness, Diamond Ogilvy Seoul started an online promotional event searching for coconut breaking experts. For Pizza Hut's coconut shrimp pizza, we show a sweet meeting of shrimp and coconut. The new product is announced through a UCC of a shrimp trying desperately to get to a coconut.