TV ad: L&P: Welcome to Paeroa

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Paeroa is a small, rural town in the middle of New Zealand. It's home to not very much, aside from the country's national fizzy drink Lemon & Paeroa (L&P).Ogilvy Auckland created 'Tourism Paeroa'and launched a campaign to promote Paeroa as a world class tourist destination, rivaling the likes of Paris and New York. We launched with a 30 second TVC, followed by 12 x 3 minute documentary-style online 'webisodes'.