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Birds Eye: Birds Eye one
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Simplot Australia has signaled a change of direction for its largest consumer brand, Birds Eye, with the launch of an integrated branding campaign on Sunday, 25 October. Developed with agency Belgiovane Williams Mackay, Melbourne, the campaign uses personality to better connect consumers with each product line through Pixar-like characters. The TVCs place animated characters within live action to represent the five Birds Eye product ranges, integrating TVCs, path to purchase elements, and branding of the Channel 7 telecast 2010 Australian Open Tennis Birds Eye line call system.
Simplot Marketing: Tara Lordsmith, Adam Hanlon and Sam Laycock Related |
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