Kraft Nuts Peanut Butter: The Bears

Research into Kraft Nuts Peanut Butter revealed that people are addicted to the taste. They love it so much, they have intense cravings for it. During the same study, they were also asked to draw the jar. The first thing just about everyone drew was a bear. No surprise there; Kraft is the only peanut butter with a bear on the jar. JWT Melbourne's idea was to give a name to this crazy craving. They called it simply 'The Bears'.