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Top 6 this week
Outdoor
HOT cable TV: Take the stars home
Top 6 this week
To position HOT as the cable TV network with the best shows and the hottest stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them. The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
Account director: Yael Ron RelatedAlso best this week |
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