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Kosovo Nation Branding: Kosovo - The Young Europeans
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The first nation branding campaign for Kosovo kicks off with an inspiring 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations. The film focuses on the collective spirit of the youth of Kosovo in building their new country - apt for a nation that is one of the youngest in the world and which has the youngest population in Europe. The ad closes with the strapline: 'Kosovo – The Young Europeans'
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