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Telecom: Let it shine - New
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Saatchi & Saatchi New Zealand launch the new Telecom brand identity by harnessing a unique collaboration of artists, animators and regular New Zealanders. The challenge was to define the role of the brand, by focusing on New Zealanders themselves. Through conversations with Kiwis it became clear that there's one thing that really inspires or motivates each of them – their 'spark'. So we invited real New Zealanders to share their sparks. Illustrators and animators then created depictions of these, using real footage and material supplied by our eight selected New Zealanders. Demonstrating that it's Telecom's role to help bring every Kiwi’s spark to life.Usually we’d control every step of the production process, but because we were co-creating the animations with 8 illustrators and featuring our talent’s content, we had no idea how it would turn out. It was something of a leap of faith for everyone concerned. Fortunately our client was brave and our talent, production company and post-production partners all came through and did a brilliant job.
Client: Craig Herbison, Director of Brand & Marketing; Michele Teague, Head Of Communications; Pete Loveridge, Head Of Brand; Brett McMeekin, Lead Manager Communications Related |
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