Outdoor ad: Superette: Be caught dead in it.

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We've always worn clothes that in hindsight we wish we hadn't. This campaign for high fashion store Superette from DDB New Zealand makes the point well that if you are actually going to be caught dead in something, it would be infinitely better if it was something nice.
The campaign runs on billboards, in newspapers and fashion magazines. A fittingly taseless website and in-store display is planned too.