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Lacoste: Lacoste Momentum
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The campaign from Euro RSCG USA includes the launch of www.LacosteMomentum.com <http://www.LacosteMomentum.com> , a multi-sensory, interactive experience that features a “kaleidoscope” of Lacoste products and original music, where consumers can generate customized experiences that build “momentum” toward their purchases. To help drive consumers to Lacoste retailers and e-tailers, the site includes a store locator, links to e-commerce sites and social networking tools that enable consumers to share their own “momentum” with others.
Jeff Brooks - Chief Executive Officer, NY Related
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