Wattyl Solagard: Factory

Brand Central, Sydney came up with a 'different'way to promote the new Solagard range from Wattyl pulling all the various technologies that go into the paint together under the name 'Total Protection Technology'. Show the viewer that, in addition to protecting your home from the sun, the technology helps the paint protect in all weather – hot, cold, wet etc. So the new commercial was to be about the technology and to not just show the hot Australian sun – as all previous Solagard commercials had focused on – but to show all weather extremes.This project was quite unique as it kept evolving throughout. We had the painting of the house and in effect the whole first half of the spot keep changing with sections being altered and new ideas created. We added in a graphic highlighting Wattyl’s Total Protection Technology to then help join the house to the weather sequence. Full 3D jobs like these often look terrible until right at the last moment when it all comes together. So, to demonstrate the 3D process to the client we held a pre-production meeting and used our recent work on Air Wick as an example.All of the CG weather elements were completely different. We used Maya Fluid System for the jet blown wind with the house as a collision object whereas the rain was created with an ‘old school particle’ approach, many layers and a lot of clever augmentation in 2D. They are cool effects. The rain, wind and sun are totally different. For the sun we have cracked ground, a soaked house for the rain and a fluid system for the wind. Each effect was treated as a different shot. We also added a lot of detail like frost on the glass, and icicles on the roof. There was a lot of care and attention in this spot.