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Movember: Alley
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Tool of North America Director Tom Routson in collaboration with TBWAChiatDay, Los Angeles, created a pair of web films (http://us.movember.com/) to help fight prostate cancer by promoting Movember an annual moustache growing charity event held in November to raise funds and awareness for men's health.Routson crafted the virals, Alley Fight and The Proposition, in the style of a home video, using handheld cameras to capture riotous groups of moustache clad young men stalking and beating a giant, anthropomorphized, cancerous prostate.
Spots Title: Alley Fight Related |
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