nib: The Ultimate Handlebar

As one of the major sponsors of Movember, nib asked BWM Sydney to come up with an interactive idea around actively supporting men's health.BWM developed an idea to WIN THE ULTIMATE HANDLEBAR (a cool top end bicycle). We then paid homage to the king of Moustaches, the Handlebar. This was brought to life in a microsite harking back to the days when the Handlebar really was king.