Tusker Lager: Refresh Your Roots

AMV BBDO Nairobi has created their first campaign for Tusker Lager since winning the pitch in July this year. The campaign entitled 'Refresh your Roots' breaks 6th November on national channels in Africa, including: Kenya, Uganda, Tanzania and Rwanda.Tusker Lager has been a part of Kenya since the 1920's, and had become somewhat of a fabric brand that needed rejuvenating. The 360 degree campaign ranges from TV to T-Shirts, and covers everything in between. Each execution draws on its strengths, and in turn walks the walk of the idea by Refreshing itself, and being inspired by its past.