Pyrex: Draw

Recession minded families and singles are eating at home more often to economize and looking for value in every purchase from groceries to cookware. Exploring recipes online and weekly grocery trips ensue. But in order to whip it up, trusted World Kitchen brand Pyrex is giving novice and seasoned chefs a friendly boost of confidence in the kitchen with an intuitive new line of smarter kitchen tools, bakeware, cookware and glassware. From stain-free glass storage that can go from the fridge to the stove to the table, to a cheese grater that measures while you grate, a new integrated campaign by Cramer-Krasselt/Milwaukee will (quite literally) illustrate how Pyrex has "Cooking Solved" with simple charm and assurance.