Abbé Pierre Foundation: The Fist

The Abbe Pierre died in 2007. Today, less and less young people know who he was and what is Foundation is aiming at. i.e. fighting against bad housing conditions. To get closer from his target, the Abbé Pierre Foundation decided to participate to the three main French summer rock festivals. BDDP Unlimited Paris has developed a specific outdoor campaign. Seven young underground graphic designers conceived seven posters that were shown during the festivals and distributed to the young public. The climax of the campaign occured when one serigraphy of each poster was sold on eBay.fr (18th-28th September 2009)