To launch Wicked, the latest energy drink to hit the market, creatives Sharon Little and Mel Coenen-Eyre teamed up with producer Julia Jackson to form a dedicated agency for P&N … read moreBeverages entitled '7,9,11'.
Wicked’s bottle design features an original dragon tattoo design by renowned Sydney tattoo artist, Kian Forreal.
So the team approached Resolution Design with the idea of making iconic tattoo designs come to life and cause a chain reaction of wickedness on a guy’s body thanks to a drop of Wicked.
Each tattoo design was inspired by classic tattoo art and designed by Mr Perso. Director Tim Dyroff had the exacting task of working out how to bring the characters and story to life plus map the tattoos’ movement to the contours of the male drinker’s body.
Says Dyroff: "Wicked was definitely this year’s dream job! Sharon and Mel were very collaborative and understood the complexities of this type of animation. They trusted us all the way and gave us the creative freedom to produce this amazing spot."
The commercial has been over 4 months in the making, with a team of compositors and 3D artists virtually working around the clock (and occasionally sleeping under the desk) to bring the vision to life.
Says creatives Mel and Sharon: "Tim, Will and Resolution Design were relentless, talented and detail-oriented; we could not have asked for a better team to bring this vision to life. Our client, Harris Spyrou has to be one of the coolest around. He and Managing Director, Peter Brooks, were behind the team all the way with the Wicked launch."
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