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Nokia: Focus GroupThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The brief for Jack Morton Worldwide London was to create some buzz around the launch of the N900 but also to change perceptions about the Nokia brand. Viral formats get stale quite quickly so they tried to do something new and a little bit risky. Luckily they had a courageous client.
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