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BigPond: Generation Gap
Telstra will launch the seventh episode of the popular BigPond Patrick and Daniel ad series on Sunday - but this time Daniel's grandad will join their adventures. The new campaign, created by Belgiovane Williams Mackay, Sydney centres on the theme 'Don't let your family grow apart'. This builds on the original campaign which focused on the dangers of your children being left behind in their education.
A few words from the creatives: "It's always a challenge to write scripts for Patrick and Daniel because they don’t have broadband and therefore working the product into the storyline is tricky. Introducing Grandpa we get to understand where the font of misinformation that led to 'Rabbits' really began. We get the feeling that the gentle bending of the truth is, in fact, a time honoured tradition that gets passed down from generation to generation."
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