 |
Tv
Diners Club Int'l: Arrived
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
We all love to eat, but wouldn't it be great to eat all over the world? Cutters' via DRAFT FCB created a recent spot for Diners Club International and it's both beautiful and delicious. The spot takes you on a first-class, picturesque sensory journey with each shot captivating and evoking cultural experience and exclusivity.
Cutters' lead editor Nadav Kurtz states, "The sheer amount of compelling material, with over 30 hours of 35mm, 16mm and Hi-Def footage, was initially daunting. I spent the first week just digesting it all and cutting longer versions. I was initially drawn to the "bigger," more beautiful imagery. But by the second week, it became clear that the spot also needed those simple, intimate human moments. Draft FCB's John Claxton, Kurt Fries and Greg Lederer were, as always, very patient and thoughtful and were committed to giving the footage its due diligence. In this type of spot, there's a moment when the cut achieves a certain harmonious balance and I feel like we captured that."
Cutters Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
