Fentimans: Fentimans pokes fun at Coca Cola

Fentimans, the independent British Victorian style soft drinks company, are poking fun at Coca Cola by challenging their traditional monopoly as the cola of choice during the "Holidays", with a cheeky 96 sheet outdoor poster execution for their Curiosity Cola. Created by Sell! Sell, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman's boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red outfit much championed and featured by Coca Cola. The poster invites people to "Drink Fentimans This Yule" and plays upon Coca Cola's "The Real Thing" advertising heritage by proclaiming Curiosity Cola to be "The Reet Thing" – something that will resonate and be much appreciated by the brand's many advocates in its birthplace and heartland of the North East.