TV ad: VB: Girls who can tap a keg

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Teams of regular Australians compete to construct an ingeniously designed Pop Up Pub in less than 60 seconds as part of VB's summer promotion by Droga5 Sydney.

The promo is based on the fact that guys like to drink together. And when they drink together they generally like to stand around something like a fire, a table or a BBQ. That’s how the Pop Up Pub was born. It’s an experiential extension of the VB brand that made sense, while also building on the success of the 2009 'The Drinking Beer' campaign