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The Gut Foundation: Twelve a day
Banjo Advertising and The Gut Foundation launches a bowel cancer community service TVC aimed to increase the profile of one of the biggest killers in Australia.
Bowel Cancer is the most common cancer in Australia affecting both men and women. Government research shows that one in 12 Australians will develop bowel cancer in their lifetime and Australians do not understand the prevalence of the disease which is curable if detected early. Banjo Brand Director, Ryan Barlow, said the challenge was to raise the profile of a subject among Australians which seems almost taboo. “The TVC creative highlights the fact that if 12 Australians were killed from a terrorist attack, the country would be talking about it. The fact is 12 Australians are dying from bowel cancer every day and we need to start taking action against these potentially preventable deaths.” The TVC has been distributed to the major television networks and will air from the 17th December. It can be viewed online at www.gutfoundation.com.
Sound design: Simon Cane @ Song Zu |
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