Outdoor ad: EGG BABY/iwanttobeababy.com: Hollywood

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Blue pacifier stickers are placed on advertisements all over the city without explanation to generate buzz. 5,000 real blue pacifiers (bottom right) are then placed in various locations around the city, leading to the micro site iwanttobeababy.com. Agency: Marta Ibarrondo New York.

Category Clothing & footwear
Client EGG BABY
Agency Marta Ibarrondo, New York
Country United States of America
Uploaded 22 December, 2009

Credits

Creative Director
Marta Ibarrondo
Art Director
Mina Bouhnik, Lex Siegman, jin Ryu, Yin-Fan Lu
Copywriter
Mina Bouhnik, Lex Siegman

EGG BABY/iwanttobeababy.com: Hollywood

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EGG BABY/iwanttobeababy.com: Hollywood

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