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Bridgestone Dueler: Tough enough to bring you back


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This TVC from Showpony Advertising Australia positions the Bridgestone Dueler as the toughest tyre in the outback. Most 4WD tyre manufacturers claim their off road products are tough but Bridgestone's Dueler 694LTs are built to light truck specifications, a different magnitude altogether.
We wanted an ad that made that clear. So we developed the 'Tough enough to bring you back' proposition.
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