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zendough.com: Dragon
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zendough.com --- an interactive tool that organizes an individual's key financial information into a clear cut, customized snapshot complete with personalized analysis and advice was developed out of a viable consumer need as the recent economic events forced even the savviest financial managers to reassess their personal finance management routine. While the category conversation has been about credit scores and reports, zendough.com and its marketing effort reframe the category itself. With zendough.com we present a solution that helps consumers take control of their finances and find a sense of peace and order with their money. The engagement strategy connects with a unique type of financial manager – the active and involved – throughout their social graph with high-impact digital efforts and sponsorships, TV, print, media relations and a street marketing effort.
On the heels of his Toyota Prius “Harmony” campaign, Director “Mr. Hide” and Oscar-winning cinematographer Guillermo Navarro developed C-K’s vision of exposing a hidden financial world where storybook creatures are responsible for shifting and changing the numbers that determine your worth.
Editorial Company: The Whitehouse |
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